Combination of a hub-and-spoke franchising model for gyms, and an interactive VR model for boxing workouts led by Floyd Mayweather.
INDUSTRY
FOUNDERS
CEO James Williams
Fitness / AR
WHY MUSE IS EXCITED
This is the same team that brought the UFC gym franchise to $2B acquisition by WME/IMG. It is the fastest-growing fitness franchise ever.
PRESS
FRANCHISING
SEP 2019
FORBES
AUG 2019
Los Angeles, California
HQ
FRANCHISING
JUL 2019