The future of how we play care and live
The future of how we
care, play and live.
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Muse Capital is an early-stage venture firm investing in traditionally overlooked and untapped consumer technology opportunities across the future of how we care, play, and live.
We back bold founders building category-defining businesses in multibillion-dollar markets often ignored by investors. From the future of parenting and elder care to women’s sports and women’s health, we invest in what the world needs next — companies that should exist.
With over 20 years of operating experience, we’ve proven our ability to spot cultural inflection points a decade before they hit the mainstream — from betting early on Spotify and the future of music streaming, to investing in women’s health and sports long before they became institutional priorities.
Our Superpower
Our Superpower
Our Superpower
Our Superpower
Our Superpower
Our Superpower
Our Superpower
Our Superpower
Our Superpower
We have two superpowers: business development — and taste.
As seasoned operators, we bring over two decades of experience launching and scaling consumer brands. Our value goes far beyond capital: we help founders go to market, commercialize, and scale through high-impact partnerships and strategic execution.
And just as critically, we know how to spot what’s coming next. Our track record of anticipating and investing in cultural shifts — from streaming to wellness to the modern female economy — reflects a rare ability to recognize breakout potential before the world catches on.
Sometimes being early is the same as being wrong — but we have 20 years of proof that we get it right. That instinct, that taste, is what consistently leads us to back market leaders before the market forms.
We’ve helped our companies execute major partnerships with Fortune 500s, tech platforms, influencers, and strategic HNWIs — and facilitated collaborations with top-tier funds like Andreessen Horowitz, GV, Forerunner, and Lightspeed. We’ve also driven strategic deals with industry leaders like Disney, Live Nation, Universal Music Group, and Mattel.
With this network, operator edge, and trend foresight, we deliver where others stop at a check.
More than- Capital
Today’s founders need more than capital — they need committed, high-leverage partners.
We bring decades of hands-on experience to help founders de-risk execution, unlock strategic value, and scale with intention.
And we know success happens at the intersection of the 4 T’s:
Taste — We consistently identify and back market leaders before the world catches on
Team — We invest in world-class founders with grit, vision, and execution power
Timing — We recognize inflection points years before they hit the zeitgeist
TAM — We bet on massive, underserved markets with cultural momentum
Strategic Growth Partnerships
Capital Strategy & Fundraising Support
Cross-Portfolio Collaboration
Brand, Marketing & Go-to-Market Strategy
Founder Development & Leadership Support
Global Market Access
Strategic
• Capital
Tennis Champion Maria Sharapova Joins Cofertility as Strategic Investor
Go-To
• Market
Eli Health Lands Free Times Square Billboard, Driving a Surge in Demand
Strategic
• Capital
FlickPlay Secures Disney Accelerator and Disney Partnership and Investment
Strategic
• Partnership
Midi Health Secures Partnership with Fullscript to Enable Digital Supplement Prescriptions
Strategic
• Capital
WonderWorks Closes Live Nation and Universal Music Group Partnerships.
Strategic
• Partnership
Save Trees welcomes Mark Cuban and Robert Downey Jr. as Strategic Investors
Revenue
• Acceleration
Firefly Closes its First Six Figure Deals with Netflix, Disney, American Express and more
Market
• Positioning
Mavida Health Featured on ConversationswithCam Podcast, Boosting Their Reach
Our Investement Thesis
Our Investment
-Thesis
In the coming decades, the US will undergo major demographic and economic shifts, with increasing cultural diversity, a rapidly growing elderly segment, and a significant rise in female wealth and financial influence. As these changes reshape consumer needs, large untapped markets are emerging, driving demand for innovation in historically overlooked sectors and creating multi-billion-dollar opportunities across industries.
We don’t chase hype. We invest in what should exist.
Strategic Investment Themes
Strategic Investment Themes
Strategic Investment Themes
Strategic Investment Themes
Strategic Investment Themes
Strategic Investment Themes
Strategic Investment Themes
Strategic Investment Themes
Strategic Investment Themes
Care.
We back innovations in preventative health, personalized wellness, and longevity, with a focus on historically underserved populations like women and the elderly. From hormonal health to maternal care and fertility, we invest where healthcare innovation meets urgent, unmet needs.
Play.
We invest in the next generation of entertainment, gaming, and interactive experiences, with a focus on inclusion, representation, and cultural relevance. We back companies reimagining digital worlds to better reflect the diversity of today’s audiences.
Live.
We look for tech-driven solutions transforming everyday life, from parenting and caregiving to financial wellness and sustainable living. These are tools that help people live more empowered, equitable, and connected lives in an increasingly complex world.
Women’s Health
A Trillion Dollar Opportunity
Reproductive Mental Health
IVF & Fertility Treatments
Pregnancy & Postpartum
Egg Freezing & Egg Donation
Hormonal Health
Perimenopause & Menopause
Mavida Health
Mavida Health is a digital health provider with an expertise in mental health for parenthood, supporting those trying to conceive, pregnant (including adoption and surrogacy), experiencing pregnancy loss, or in the postpartum phase.
Conceivable Life Sciences
Conceivable Life Sciences is revolutionizing the IVF industry with its advanced single-cell robotics and AI-driven systems, automating over 350 manual processes to enhance precision, reduce costs, and improve efficiency. Founded in 2022, Conceivable aims to make high-quality IVF care more accessible by addressing traditional inefficiencies.
Mahmee
Mahmee provides comprehensive, personalized, on demand support and care management from pregnancy through infancy.
Cofertility
Cofertility is a human-first fertility ecosystem rewriting the egg freezing and egg donation experience. Their Freeze by Co platform enables women to freeze their eggs for free when they donate half of the eggs to a family that otherwise can’t conceive. For intended parents pursuing egg donation, the Family by Co platform serves as a more transparent, ethical egg donor matching platform.
Eli Health
Eli Health is making continuous hormone monitoring possible, providing at-home insights in real-time and over a lifetime from hormones in saliva.
Midi Health
Midi is a digital clinic for women 40+ that supports women in taking ownership of their health.
In the press
Be Valuable
• First
We aim to be the most helpful partners on the cap table, supporting founders through every stage of growth. As we always say: “The goal isn’t to be just successful. The goal is to be valuable too, because value attracts success.”
Diversity Drives
• Performance
The data is clear: diverse teams outperform. As diverse managers, we’re committed to making women and multicultural founders the norm—not the exception.
Execution
• Over Ideas
Ideas are a dime a dozen; execution is everything. With decades of experience from seed to IPO, we know it takes the right team and partners to bring bold visions to life.
Profit With
• Purpose