Our investments have earned us the reputation as world class value add-investors. Whether it's launching a technology with a celebrity or closing a multi-million dollar contract with a large corporation, we are experts in brokering deals between impressive startups and strategic HNWI’s, F500 brands, and the entertainment industry.
Our international team looks at the N.American startup ecosystem with a truly global lens, further fueling their scale.
Originally from the UK, Rachel started her career at Superbrands, a brand research company and membership organization for some of the worlds most prestigious brands, developing relationships with the worlds leading Marketing Directors such as Coca-Cola, Jaguar, Apple, Aston Martin, Disney etc.
In 2006 Rachel was headhunted to start the corporate sales division of the leading luxury lifestyle group Quintessentially. Rachel lived and traveled around the globe, training local teams in corporate sales, closing deals and building relationships with some of the world’s leading CEOs, celebrities, entrepreneurs and brand directors. Clients included Amex Centurion, Cartier, Google, HSBC, Gucci Group etc.
After meeting and being inspired by renowned artist manager and angel investor Troy Carter in 2012, Rachel moved from London to NYC and into the technology space in 2013 consulting young technology companies with their Business Development strategy and execution.
She combines her global network with an instinctual business knowledge to build companies for the next generation of entrepreneurs.
Assia Grazioli-Venier is a venture capitalist and advisor to high-growth tech startups, entertainment companies and sports businesses. She has worked at the forefront of technological disruption for 18yrs, from the first onset of mobile, to music streaming, subscription models, D2C commerce and beyond.
She started her career in 2004, creating and launching Ministry of Sound TV, Radio & Digital, one of the leading music brands/record labels in Europe, which later sold to Warner Music. She became an expert in all things digital media and consumer innovation, leading her to Spotify in 2008, where she advised on strategic partnerships and growth initiatives for 8 years.
Appointed in 2012, Assia sits on the board of directors of Italy's legendary Juventus Football Club, where she is the first female and youngest board member to serve in such a role in the 120-year history of the club. Assia was also on the board of advisors of Northzone, one of Europe’s leading technology investment partnerships whose portfolio includes Spotify and iZettle.
In 2016, Assia launched Muse Capital with her business partner Rachel Springate, fueled by a career forging revenue-generating strategic partnerships that catalyze scale between tech startups and corporations.
She is a staunch supporter of the economic value of diversity in business, sits on the steering committee of AllRaise, and is an advisor to the Milken Institute.
Born in Rome and educated in the US, Assia is fluent in four languages and has lived in New York City, London, Milan and Stockholm. She currently lives in Los Angeles.