Our investments have earned us the reputation as world class value add-investors. Whether it's launching a technology with a celebrity or closing a multi-million dollar contract with a large corporation, we are experts in brokering deals between impressive startups and strategic HNWI’s, F500 brands, and the entertainment industry.
Our international team looks at the N.American startup ecosystem with a truly global lens, further fueling their scale.
Originally from the UK, Rachel started her career at Superbrands, a brand research company and membership organization for some of the worlds most prestigious brands, developing relationships with the worlds leading Marketing Directors such as Coca-Cola, Jaguar, Apple, Aston Martin, Disney etc.
In 2006 Rachel was headhunted to start the corporate sales division of the leading luxury lifestyle group Quintessentially. Rachel lived and traveled around the globe, training local teams in corporate sales, closing deals and building relationships with some of the world’s leading CEOs, celebrities, entrepreneurs and brand directors. Clients included Amex Centurion, Cartier, Google, HSBC, Gucci Group etc.
After meeting and being inspired by renowned artist manager and angel investor Troy Carter in 2012, Rachel moved from London to NYC and into the technology space in 2013 consulting young technology companies with their Business Development strategy and execution.
She combines her global network with an instinctual business knowledge to build companies for the next generation of entrepreneurs.
Assia Grazioli is a digital media strategist, board member and innovation consultant to international organizations and leaders. She has worked at the forefront of technological disruption for over 15 years (mobile>subscription>streaming>D2C).
She created and launched Ministry of Sound TV, Radio & Digital in 2006 , one of the leading music brands/record labels in Europe, which later sold to Warner Music. Assia was at the forefront of digital media at the birth of mobile, streaming and IPTV, which led her to launch her advisory business Flypaper in 2009.
Flypaper supported early stage startups ink accelerative deals with Fortune500 companies to fuel their scale, whilst advising large corporations and family offices on how to navigate the fast moving media landscape through M&A and strategic partnerships. Her work lead her to Spotify in 2010 where she advised on strategic partnerships and growth initiatives for 7 years.
Assia sits on the board of directors of Italy’s legendary Juventus Football Club. Appointed in 2012, she is the first female and youngest board member to serve in such a role in the 120-year history of the club. Until she started Muse Capital in 2016, Assia was also on the board of advisors of Northzone, one of Europe’s leading technology investment partnerships whose portfolio includes Spotify and iZettle.
She is a staunch supporter of diversity in business, and a proud breast cancer survivor.
Maria is an Italian / Taiwanese native who began her career in the tech startup ecosystem in Madrid, Spain. Working as Head of Business Development for a VC backed startup in the mobile parking space, Maria helped the company internationalize across Europe, onboarding new strategic partnerships.
Upon graduating in the top 10% of her class from IE Business School, Maria moved to Los Angeles to pursue a specialized Masters Degree in Entrepreneurship and Innovation at the Marshall School of Business at the University of Southern California, where she was one of the few students selected to be part of the first cohort of analysts for the USC Marshall Venture Fund.
Vishrut is an Indian native, and recently completed a Bachelor's Degree at the USC Marshall School of Business. His previous experiences include the Aditya Birla Sun Life Mutual Fund and JM Financial, in India, where he examined the impact of “Aadhaar” and “UPI”, and the Indian fintech ecosystem.
As an Analyst, he collaborates with the rest of the team in diligencing and sourcing new opportunities. He enjoys studying and straddling this intersection of consumer, technology, and finance; attempting to demystify the signal from the noise.